HUAWEI

Role: Producer & Project Manager

Artist: wan bao

The client Huawei wanted to explore a fresh creative direction after having live-action campaign for decades. The idea was to present Huawei’s smart home ecosystem through illustration, showing how their small appliances seamlessly fill everyday life. From scouting the right artist to final delivery, the project took about six months, during which we continuously refined the details to bring the concept to life.