Huawei Watch - Ultimate Design

PHOTOGRAPHER: PRIMOL XUE

The project combines 3D animation, still life photography, and model shooting, making it a relatively complex and multi-layered production.

For the 3D part, the focus was on achieving a very high level of precision and realism. The team spent around 3–4 months refining details, ensuring that materials, lighting, and reflections felt as close to real as possible.

For the model shoot, the goal was to capture a warm, sunlit golden tone, highlighting the elegance and premium feel of the product. A significant amount of time was spent on casting, to find the right presence and visual match for the concept.

ROLE

PRODUCER

POST-PRODUCTION MANAGEMENT

For the still life visuals, the challenge was to balance strength and delicacy, while maintaining a strong luxury aesthetic. This involved extensive material testing, including different types of stone, lighting conditions, and the development of liquid gold effects to enhance the visual richness.