Levi's Red

PHOTOGRAPHER: HENGYI LIANG

Levi’s Red is a collaborative campaign that brought together classic denim and the symbolic power of Chinese red, created in partnership with internationally influential Chinese designer Feng Cheng Wang.

As the producer, I managed a complex location shoot involving multiple artists, locations, and still photography, with highly demanding setups for props, lighting, and scheduling.

Despite the tight timelines and production complexity, the final outcome delivered striking visual impact and strong storytelling, capturing each artist’s unique personality while staying true to the bold, cultural narrative of the campaign.

ROLE

PRODUCER

POST-PRODUCTION MANAGEMENT