Huawei Nova x Jackson Yee

PHOTOGRAPHER: CONG YU

This project was developed for the launch of a new Huawei hero product, featuring brand ambassador Jackson Yee. This involved a large number of stakeholders, including Huawei’s marketing, product, and social teams, as well as the agency side with art directors, account managers, and strategists. The process required nearly four months of intensive coordination to align on creative direction and deliverables.

While the shoot itself was relatively straightforward, the complexity came from the scale of production and the need to create multiple asset variations. These were designed to meet different requirements across channels, including outdoor billboards, digital platforms, and in-store displays.

ROLE

PRODUCER | PHOTOGRAPHY & CGI

PROJECT MANAGER

POST-PRODUCTION MANAGEMENT

AGENCY: HAVAS