Windowsen Sporty-Tech Couture Collection
Windowsen Sporty-Tech Couture Collection is one of the most intense and memorable projects I’ve produced. The collection, designed by Sensen Li, reimagines the Chinese Zodiac through a dark, Barbie-inspired couture lens, featuring 12 highly sculptural dresses with extreme volume and saturated color.
As the producer, I coordinated a large creative team, including 12 influential Chinese creators, makeup artist Valentina, and leading directors and art directors, and led a continuous 40-hour shoot that pushed everyone both physically and creatively.
Despite the exhaustion, the energy on set was thrilling, and the result was a powerful dark-fairytale visual language that feels bold, and distinctive.
ROLE
PRODUCER
POST-PRODUCTION MANAGEMENT
ART DIRECTOR: DI LIU
DIRECTOR: JING BAI